Marketing and Communications Manager, Technology – Loan/Fixed term contract

We are looking for a dynamic, forward-thinking Marketing and Communications Manager to lead the marketing and communications activity for our high-profile property technology and interoperability programmes.

Interoperability places people at its core, and depends on standardised property technology, policies and processes that are underpinned by security, compliance, accessibility and adoption of new ways of working to successfully create a more effective, efficient and sustainable Civil Service office estate.

Work has progressed in areas of interoperability, such as the ongoing roll-out of products like GovPass, GovPrint and GovWifi, and addressing how government hubs can enable more successful cross-government collaboration. The Interoperability Programme brings all of these pieces together under one coordinated programme with a shared vision and direction.

Reporting to the Head of Marketing and Digital, the role of the Manager will act as a strategic business partner to our property technology and Interoperability Programme teams to develop and deliver communications plans. The plans will need to be led by SMART objectives, insight and strategy, and cover a range of audiences and communications disciplines.

You will sit within the corporate Marketing and Communications team, acting as the subject matter expert into this team for property technology and interoperability. You will be one of five Managers who each work closely to share insights and intelligence from their designated directorate, ensuring communication activities always align to a GPA-wide perspective.

Working closely with both the Property Technology and Interoperability Programme teams on a daily basis, you will also be instrumental in raising awareness across government of our products, services and future ways of working.

You will be responsible for translating complex information into compelling messages that resonate with diverse audiences. As well as driving the adoption of future ways of working that enable civil servants to work seamlessly across different locations and systems. You will also gather metrics and insight from our various channels to ensure all work is evidence based and shows continual learning to our senior leaders.

Key Responsibilities

• Strategic planning: Lead the development and delivery of comprehensive, objective-led communications and marketing plans for the Interoperability and Property Technology programmes, ensuring alignment with the corporate Marketing and Communications strategy as well as the programme-specific strategies.
• Business partnering: Act as a dedicated communications advisor to the Chief Technology Officer and Interoperability Programme leads (G7 to SCS1), providing expert advice on how to translate complex technical milestones into meaningful stakeholder updates.
• Content and storytelling: Create high-quality, engaging content, such as case studies, blogs, news stories and programme briefings and updates, that simplifies complex concepts for a variety of internal and external audiences. Support with briefing notes for media and industry speaking opportunities, abiding by central government policy.
• Driving adoption: Design and execute behaviour change campaigns and engagement activities specifically aimed at driving the successful adoption of new technologies and ways of working across the government estate. And feed into central campaigns and communication activities where relevant.
• Stakeholder engagement: Manage and influence a diverse range of stakeholders (up to SCS), fostering collaborative relationships across different government bodies.
• Event management: Lead the end-to-end delivery of PropTech and Interoperability engagement events, such as supplier days, client briefings, and product demonstrations, to build the GPA’s reputation as a digital innovator.
• Evaluation and insight: Gather metrics and user insights across our owned channels, providing evidence-based reports that demonstrate the effectiveness of communications and support continual learning.
• Integrated delivery: Work closely with Marketing and Communications colleagues to ensure activity is integrated into the relevant directorate and wider GPA corporate narrative and communications strategy. As well as effectively integrating into the Interoperability Programme team and Property Technology team.

We are looking for a highly motivated and proactive communications professional who thrives in a fast-paced, complex environment. You will be a dynamic individual, capable of working autonomously as a business partner while maintaining a collaborative “one team” mindset within the corporate Marketing and Communications team.

To be successful in this role, you will have strong experience in communications, as well as highly developed skills in change communications and stakeholder engagement. A good level of skills in marketing, internal communications, event management and storytelling are also essential to this role.

You will have a proven track record of creating and delivering multi-channel communication plans, ideally within a property, technology, or large-scale transformation context. You will have the ability to get to grips with technical subject matter quickly and apply your creative flair to translate it into engaging, human-centric storytelling.

A background or strong understanding of property or workplace experience is highly desirable. A good understanding of cross-government collaborative working will be favourable.

You will be able to demonstrate:

• Strategic thinking and autonomy: Experience in developing objective-led communications plans from scratch, with the ability to work independently to manage competing priorities across two high-profile programmes.
• Influencing and business partnering: Highly-developed interpersonal skills with the confidence to act as a trusted advisor to senior leaders (up to SCS level), providing robust guidance to ensure communication effectiveness.
• Technical translation and storytelling: A natural ability to take complex, technical, or data-heavy information and turn it into compelling, easy-to-understand content for diverse audiences.
• Change communications: Experience in delivering behaviour change or adoption campaigns, understanding how to take users on a journey through the rollout of new products or ways of working.
• Collaborative spirit: A strong cross-government partnership mindset, with the ability to share intelligence and align your work with wider corporate narratives and the goals of other directorate managers.
• Resilience and agility: The ability to remain calm under pressure and adapt quickly to shifting programme milestones or emerging government priorities.

Experience and Technical Skills

Essential criteria:

• Communications planning: Proven experience in developing and delivering end-to-end, multi-channel communications and marketing plans that use SMART objectives and audience insight to drive results.
• Stakeholder management and influencing: Experience acting as a strategic advisor or Business Partner to senior leaders (up to SCS level), with the ability to simplify complex or technical information into clear, compelling narratives.
• Change communications: Experience in delivering behaviour change or adoption-focused communications, specifically helping users transition to new technologies or ways of working.
• Content creation and storytelling: Advanced copywriting and content production skills, with experience in creating diverse assets such as case studies, blogs, news stories, and briefings for internal and external audiences.
• Evaluation and analysis: Proficiency in gathering and interpreting metrics across digital and traditional channels to evaluate campaign impact and provide evidence-based recommendations to leadership.

Desirable Criteria:

• Property or workplace sector experience: A professional background or a deep understanding of the property industry, workplace experience, or facilities management sectors.
• Property technology knowledge: Familiarity with property technology (PropTech) trends, interoperability challenges, or digital transformation within a physical estate context.
• Cross-government collaboration: Experience working within the Civil Service or a large, multi-departmental public sector body, with an understanding of collaborative working and central government communication standards.
• Event management: Experience in the end-to-end delivery of professional engagement events, such as industry supplier days, product demonstrations, or stakeholder briefings.

Qualifications and Accreditations

Essential criteria:

• Proficiency in the Government Communication Service (GCS) core competencies at SEO level.
• A recognised qualification, or relevant level of experience, in a communications or marketing discipline, such as MCIM or Chart.PR MCIPR, or have the ability to work towards it.
• Must hold or be willing to undergo CTC-level security clearance.

Desirable criteria:

• Membership of a professional communications-related body, such as CIPR or Chartered Institute of Marketing